If your business is not on the Internet, then your business will be out of business.

These words describe the current situation in business in the best possible way. Today having your own website is not a fashion, but a necessity. So if you have decided to make a website, this article is for you.

Today there are many types of websites: a landing page, an e-commerce website, a business website, a portfolio website, a nonprofit website, an eductional website, etc. Sometimes it is not easy to understand which type of website is necessary for you.
Today we will try to explore few main types of websites for business and figure out which website is more suitable for a specific situation, depending on the expected result and the tasks at hand.

☑ LANDING PAGE

○ Landing page is a small one-page website which has been made in order to push a visitor to performing the targeted action.
○ As a rule, a landing page consists of one page, which contains all necessary for a client information about a product or a service.
○ The main purpose of such a page is to attract the attention of the client, to motivate him to place an order. Landing page can offer for visitor a product, a service, a subscription, for example, for a newsletter, etc. It all depends what target action do you need.
○ A high-quality working landing page should have an interesting design, catchy selling text, company contacts placed in strategically important places and a mandatory call to take the targeted action. A landing page pushes a potential client to become an acting client.

Benefits
✓ A landing page shows users a specific offer, and focuses them on it. This will, in most cases, lead to a visitor performing a targeted action.
✓ Landing pages have a simple structure, so a visitor does not have to search for the information he needs.
✓ The cost and speed of creating a landing page is its advantage. Landing pages can be developed and fully filled in 1-5 days.
✓ A landing page is lightweight, so a visitor does not have to wait a long time for the page to load.

Disadvantages
✗ Landing page is not the main channel for attracting an audience and selling goods and services, but an auxiliary one. You should have a full-fledged web resource anyway.
✗ An overly intrusive landing page can alienate the user. Do not use too many templates when creating it.
✗ A landing page has a huge competition, many companies are represented on this market.
✗ The website page is designed for one specific target action and cannot promote a wide range of products or services.

Output
If you need to briefly present any product or service, a landing page will definitely suit you. However, this is only an auxiliary sales tool, and not a full-fledged website with a lot of information.

☑ BUSINESS WEBSITE

○ Business websites are proving more crucial by the day. As it is estimated, around 80% of consumers look up for a business online before they have decided to make a purchase or order service. At the same time, only about 50% of businesses have a website.
○ A good business website should be a clear reflection of your company and values. You have only a few seconds to demonstrate what your business is about and interest visitor in exploring your company, products or services.
○ A business website should be branded as your company and give information about products or services that you provide. Usually, a business websites do not directly sell anything but rather encourage visitors to contact your company for further information or to go to a store if you are looking for customers.
○ A business website have to use the same branding elements that company is already using on other collateral and marketing materials, such as your logo, brand colors, images, etc.
○ Normally, business websites include a collection of informational pages describing your business, which goods or services you provide, and contact information. It can contain also F.A.Q., reviews, photo and video galery, online order.
○ Portfolio website is a subtype of business website, which shows examples of previous work. Ususally, portfolio website is used by service suppliers to demonstrate for potential customers a quality of their work. It can be website of photographer, videographer, web developer, programmer, artist, host of events, etc.

Benefits
✓ Business that has a full-fledged website is attracting and getting trust of potentional customers more than company without it.
✓ Business website helps to saving advertising budget. An optimized website works and brings customers from the internet round-the-clock.
✓ Clients can get information about your company, your products or services 24/7 from any place that has internet access.
✓ Business website gives possibility to quickly changing information that can be interesting for your customers. They can get information about new products or services, available discounts and promotions, as well as any changes.

Disadvantages
✗ Relatively high investment in maintenance and website promotion.

Output
A business website is the best choice for a small and middle companies, freelancers, or any kind of business that do not need a big and difficult corporate website.

☑ E-COMMERCE WEBSITE

○ E-commerce is a saling and purchasing of services and goods in the Internet. It is online stores as we commonly know it.
○ Expected that in 2020 online sales will compose around 15,5% of retail sales worldwide.
○ There are different kinds of an e-commerce websites, based on the function they fulfill: B2B (business-to-business), B2C (business-to-customer), C2C (customer-to-customer), and C2B (customer-to-business).
○ If a corporate website is being created with the aim of representing the company and creating its image, then the direct and immediate purpose of the online store is to sell goods, and the more, the better.
○ An online store is a virtual analogue of a regular store.
○ For online stores there are number of mandatory functions: a catalog of goods with descriptions and illustrations, price lists, a form of purchasing directly through the site, a system for adding goods, a calculator of the cost of purchases.
○ E-commerce websites are very complicated and expensive to create. It has been gaining more and more popularity in recent years.

Benefits
✓ Online store can work round-the-clock. Orders are accepted automatically.
✓ An audience of your buyers is unlimit. The main condition is internet access.
✓ You have possibility of placing an unlimited quantity of products. There are no natural limitations associated with the lack of retail space, temporary absence of goods on the counter, etc.
✓ Online store helps to saving salaries of sellers and rent.
✓ Your company saves time and money on a transportation of products to the store, and buyers are saving time on trips from one store to another.

Disadvantages
✗ Online stores require significant budgets for advertising campaigns.
✗ There is high competition in the market of online stores. It requires hard work with reviews of customers.
✗ An organization of company's business processes is closely related to the website and its performance. Therefore, constant maintenance of the online store is necessary.

Output
Online shop is a perfect instrument of sales, but you should be ready to put not small money on it.


Of course, the types of websites reviewed today do not cover every possible request for doing online business.
Other types of websites are also in great demand today, such as:
○ Educational websites that are hosting educational materials, conferences and workshops. Such websites require close contact with students and teachers, high-quality feedback and the possibility of limited access to materials and courses.
○ Personal blogs that can be devoted to various topics and, in particular, be used for commercial purposes. For blogs, it is important to have convenient tools for creating and editing posts, as well as system of commenting.
○ Online resume is a convenient job searching option for any specialist. There is no need to send the same information to several companies, it is enough to send a link. On the website, you can post not only a resume, but also recommendations, as well as more fully introduce yourself to a potential employer.
○ Nonprofit websites are created with the aim of creating an image and increasing brand or person awareness.


Whatever type of website do you want to have, first question is should be like - for what do you need it and how it must to works?

If your business is not on the Internet, then your business will be out of business.

These words describe the current situation in business in the best possible way. Today having your own website is not a fashion, but a necessity. So if you have decided to make a website, this article is for you.

Today there are many types of websites: a landing page, an e-commerce website, a business website, a portfolio website, a nonprofit website, an eductional website, etc. Sometimes it is not easy to understand which type of website is necessary for you.
Today we will try to explore few main types of websites for business and figure out which website is more suitable for a specific situation, depending on the expected result and the tasks at hand.

☑ LANDING PAGE

○ Landing page is a small one-page website which has been made in order to push a visitor to performing the targeted action.
○ As a rule, a landing page consists of one page, which contains all necessary for a client information about a product or a service.
○ The main purpose of such a page is to attract the attention of the client, to motivate him to place an order. Landing page can offer for visitor a product, a service, a subscription, for example, for a newsletter, etc. It all depends what target action do you need.
○ A high-quality working landing page should have an interesting design, catchy selling text, company contacts placed in strategically important places and a mandatory call to take the targeted action. A landing page pushes a potential client to become an acting client.

Benefits
✓ A landing page shows users a specific offer, and focuses them on it. This will, in most cases, lead to a visitor performing a targeted action.
✓ Landing pages have a simple structure, so a visitor does not have to search for the information he needs.
✓ The cost and speed of creating a landing page is its advantage. Landing pages can be developed and fully filled in 1-5 days.
✓ A landing page is lightweight, so a visitor does not have to wait a long time for the page to load.

Disadvantages
✗ Landing page is not the main channel for attracting an audience and selling goods and services, but an auxiliary one. You should have a full-fledged web resource anyway.
✗ An overly intrusive landing page can alienate the user. Do not use too many templates when creating it.
✗ A landing page has a huge competition, many companies are represented on this market.
✗ The website page is designed for one specific target action and cannot promote a wide range of products or services.

Output
If you need to briefly present any product or service, a landing page will definitely suit you. However, this is only an auxiliary sales tool, and not a full-fledged website with a lot of information.

☑ BUSINESS WEBSITE

○ Business websites are proving more crucial by the day. As it is estimated, around 80% of consumers look up for a business online before they have decided to make a purchase or order service. At the same time, only about 50% of businesses have a website.
○ A good business website should be a clear reflection of your company and values. You have only a few seconds to demonstrate what your business is about and interest visitor in exploring your company, products or services.
○ A business website should be branded as your company and give information about products or services that you provide. Usually, a business websites do not directly sell anything but rather encourage visitors to contact your company for further information or to go to a store if you are looking for customers.
○ A business website have to use the same branding elements that company is already using on other collateral and marketing materials, such as your logo, brand colors, images, etc.
○ Normally, business websites include a collection of informational pages describing your business, which goods or services you provide, and contact information. It can contain also F.A.Q., reviews, photo and video galery, online order.
○ Portfolio website is a subtype of business website, which shows examples of previous work. Ususally, portfolio website is used by service suppliers to demonstrate for potential customers a quality of their work. It can be website of photographer, videographer, web developer, programmer, artist, host of events, etc.

Benefits
✓ Business that has a full-fledged website is attracting and getting trust of potentional customers more than company without it.
✓ Business website helps to saving advertising budget. An optimized website works and brings customers from the internet round-the-clock.
✓ Clients can get information about your company, your products or services 24/7 from any place that has internet access.
✓ Business website gives possibility to quickly changing information that can be interesting for your customers. They can get information about new products or services, available discounts and promotions, as well as any changes.

Disadvantages
✗ Relatively high investment in maintenance and website promotion.

Output
A business website is the best choice for a small and middle companies, freelancers, or any kind of business that do not need a big and difficult corporate website.

☑ E-COMMERCE WEBSITE

○ E-commerce is a saling and purchasing of services and goods in the Internet. It is online stores as we commonly know it.
○ Expected that in 2020 online sales will compose around 15,5% of retail sales worldwide.
○ There are different kinds of an e-commerce websites, based on the function they fulfill: B2B (business-to-business), B2C (business-to-customer), C2C (customer-to-customer), and C2B (customer-to-business).
○ If a corporate website is being created with the aim of representing the company and creating its image, then the direct and immediate purpose of the online store is to sell goods, and the more, the better.
○ An online store is a virtual analogue of a regular store.
○ For online stores there are number of mandatory functions: a catalog of goods with descriptions and illustrations, price lists, a form of purchasing directly through the site, a system for adding goods, a calculator of the cost of purchases.
○ E-commerce websites are very complicated and expensive to create. It has been gaining more and more popularity in recent years.

Benefits
✓ Online store can work round-the-clock. Orders are accepted automatically.
✓ An audience of your buyers is unlimit. The main condition is internet access.
✓ You have possibility of placing an unlimited quantity of products. There are no natural limitations associated with the lack of retail space, temporary absence of goods on the counter, etc.
✓ Online store helps to saving salaries of sellers and rent.
✓ Your company saves time and money on a transportation of products to the store, and buyers are saving time on trips from one store to another.

Disadvantages
✗ Online stores require significant budgets for advertising campaigns.
✗ There is high competition in the market of online stores. It requires hard work with reviews of customers.
✗ An organization of company's business processes is closely related to the website and its performance. Therefore, constant maintenance of the online store is necessary.

Output
Online shop is a perfect instrument of sales, but you should be ready to put not small money on it.


Of course, the types of websites reviewed today do not cover every possible request for doing online business.
Other types of websites are also in great demand today, such as:
○ Educational websites that are hosting educational materials, conferences and workshops. Such websites require close contact with students and teachers, high-quality feedback and the possibility of limited access to materials and courses.
○ Personal blogs that can be devoted to various topics and, in particular, be used for commercial purposes. For blogs, it is important to have convenient tools for creating and editing posts, as well as system of commenting.
○ Online resume is a convenient job searching option for any specialist. There is no need to send the same information to several companies, it is enough to send a link. On the website, you can post not only a resume, but also recommendations, as well as more fully introduce yourself to a potential employer.
○ Nonprofit websites are created with the aim of creating an image and increasing brand or person awareness.


Whatever type of website do you want to have, first question is should be like - for what do you need it and how it must to works?